R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
Most platforms make promises. This page shows the methodology Easy Marketing Pro uses to develop, practice, and measure its own operations — the same five-pillar framework our tools help organizations build on. This is proof that our tools run on our own methodology.
How we listen
"Capacity — not just passion — is the deciding factor." The organization's literal ability to respond to a specific, documented need in a way that moves the needle.
R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
Every marketing decision traces to a real, recorded signal — a contact source, a failed step, a support question. Never a guess.
% of new campaigns and tasks originating from a recorded user signal.
How we own outcomes
"The architecture of trust." Documented proof that commitments are kept, built on five pillars: Governance, Financial Controls, Conflict of Interest Policy, Program Documentation, and Reporting Systems. "Funders don't fund organizations. They fund systems."
R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
Every task has a named owner and a due date. Spend, revenue, and unattributed deals are surfaced on our dashboards — never hidden.
% of tasks with an owner and due date; closed-loop attribution rate.
How we empower, not create dependency
"Technology is not optional. It is infrastructure." The capacity to USE the tools, systems, and technology required to deliver, document, and report programs effectively.
R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
We ship working features, not prototypes. First Win and the Feature Curriculum make users capable — the goal is ability, not dependence.
Time-to-first-win; % of curriculum completions leading to a feature actually used.
How we insist on proof
"Measure what matters — not just count what is easy to count." The difference between Activities (what you did), Outputs (how many), and Outcomes (what changed).
R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
Nothing is "working" without a metric reading. Every campaign declares a north-star metric at creation.
% of active campaigns with a declared metric and at least one recorded result.
How we endure
"Not surviving — enduring." Building an organization that thrives beyond any single funding source: the Three-Legged Stool of government grants, private foundations, and earned income. Endowment mindset: "Every grant you receive should teach your organization how to eventually need one fewer grant."
R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
We prioritize renewal rate and active-user streaks over vanity signups — recurring revenue over paid dependence.
Founding-cohort renewal rate; % of operations documented in shared records.
Every plan, campaign, and task inside Easy Marketing Pro is evaluated against these five pillars — and every measure above is tracked against real, recorded data. Never fabricated numbers.
R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
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